Since April of 2010, our care facility ‘Am Seetor’ in Rinteln with its 80 residents opened ‘to the market’ and provides a special area for obese people. This is a novelty in the existing care market and is the consequence of the implementation of our strategy, having a specialty field in each of our facilities. This adapts to the changing requirements of people in need of care. For example, our facility in Bad Nenndorf has a department called ‘Young Care’, or the planned department ‘Dementia’ which is under construction at our facility in Helmstedt.

To survive in the increasingly competitive world of care market competition, specialization is the inevitable and logical place for us. People in need of special care and who have specific needs, due to their dispositions, along with their relatives, seek special facilities. They expect and desire to receive care that is fitted exactly to their individual needs.

Inevitably this requires a conceptual design that corresponds with the nursing concept. Therefore we only focus on new developments in our expansion strategy. These requirements and accordingly the essence of the nursing concept are only met with new constructions.

We see a lasting immense growth in the nursing care market, particularly in the areas of high population density in and around metropolises: Primarily, in this connection we are not talking – as in many prognoses – about the additional places in residential homes, we mean rather, the immense potential lying in the creation of substitute buildings.